You’ve heard of its Carnival, of its many amazing beaches, and also more recently of the organized crime thriving in its favelas, and of its corruption problems. And that’s exactly what, as a foreign company, you should expect of Brazil: a country of contradictions. With a market of more than 200 million inhabitants, a booming and stable economy and extensive raw material resources, Brazil is an attractive market. However, foreign investors are also faced with high trade protections, complex regulatory and tax systems, and several administrative barriers.
Be that as it may, Brazil could still be your top choice for international investment. The country is one of the top ten world economic powers and has become the fourth international investor among emerging countries, making it the first in Latin America. Its labor force is both large and highly educated and its unique environmental heritage gives it an easy access to raw material.
Brazil also has a strong and globally integrated business foundation with a solid and modern banking system. Opportunities for business include areas like healthcare, marine, oil and gas, water, and technologies and smart cities. That is probably why 400 of the world 500 largest companies operate in Brazil.
In this Getting to Global guide, we will guide you through the many processes of reaching Brazilian’s consumers, successfully making sales on ecommerce channels, and getting your products to reach the desired consumers.