China: The market everyone wants a piece of. With over 1.5 billion people and 40% of the world’s ecommerce volume, it’s no surprise so many businesses are turning to China to expand their sales worldwide. And as the country is moving into the next phase of its development, foreign investors can now tap into a new customer base.
With some many businesses interested in this booming market, however, it can be hard to successfully differentiate yourself from the competition. Chinese consumers are bombarded by both local and foreign businesses that want them, which means China is a tough market to penetrate. And with so many local trade restrictions for foreign companies trying to reach the Chinese consumers, making a first sale can be a challenging experience.
Aside from that, a quick look at any demographic report will tell you how much your bottom line would benefit from a foray into China. With a booming middle class, the country is expected to continue to be one of the fastest growing economies, its main drivers being domestic consumption and more complex goods and services.
In this Getting to Global guide, we will guide you through the process of reaching China’s consumers, successfully making sales on ecommerce channels, and getting your products to reach the desired consumers.