Marketing

Shoppers

France, with its ageing population, is a country in which buying most often equals pleasure. France is famous for its high consumption of leisure and cultural products and gifts. The French consumer is relatively affluent and impulsive, makes frequent purchases and likes to try new and innovative products. As regards foodstuffs, the French are more likely to buy domestic products and are increasingly concerned about the environment and their health (booming organic products).[1] 

Social Media

Social media advertising spend in France stood at US$.5 billion by end of 2015, accounting for 10.5% of total online advertising. During 2011-2015, Social media advertising in the country has increased at a CAGR of 41.9%. This growth is expected to continue in 2016 with brands expected to spend US$.7 billion, representing an increase of 33.7% over 2015. Over the forecast period (2016-2020), Socintel360 expects Social media advertising spend to grow at a CAGR of 27.3% to reach US$1.9 billion in 2020, accounting for 30.2% of the total online advertising spend. [2]

Major Shopping Categories

The French ecommerce market has over 182,000 active websites, and that number is expected to reach 200,000 by 2017. Today, online shoppers purchase travel packages (32%), clothing (10%), home equipment (7%), click and collect products (7%), and cultural products (5%). The click and collect option for grocery stores has grown significantly in the past years and grocers are adding a greater number of sites offering this purchasing option. Clothing items are the primary product purchased on mobile phones followed by technology products. [3] 

Major Retail Holidays

Online shopping sales increase during November and December due to the holiday season.[4]

Population:

66.9 million

Median Age:

41.4

Internet Use:

85.6% (29th)

Most Popular Social Network:

Facebook (33M users)