France, with its ageing population, is a country in which buying most often equals pleasure. France is famous for its high consumption of leisure and cultural products and gifts. The French consumer is relatively affluent and impulsive, makes frequent purchases and likes to try new and innovative products. As regards foodstuffs, the French are more likely to buy domestic products and are increasingly concerned about the environment and their health (booming organic products).
The French ecommerce market has over 182,000 active websites, and that number is expected to reach 200,000 by 2017. Today, online shoppers purchase travel packages (32%), clothing (10%), home equipment (7%), click and collect products (7%), and cultural products (5%). The click and collect option for grocery stores has grown significantly in the past years and grocers are adding a greater number of sites offering this purchasing option. Clothing items are the primary product purchased on mobile phones followed by technology products. 
Online shopping sales increase during November and December due to the holiday season.