Despite some concerns about the fate of Ireland in the post-Brexit area, the country is still an attractive market for foreign investors. For years, the government has focused on increasing Ireland’s international competitiveness. The country can now rely on a low corporate tax rate, a young, skilled and multilingual workforce, a transparent judicial system, and pro-business government policies. The clustering effect of existing companies operating successfully in Ireland is also an attractive feature, the country being home to more than a thousand overseas companies, and also to the oldest pub in the world (no surprise to anybody).
The global financial crisis had a significant impact on the country, resulting in austerity measures and high levels of personal debt in some areas, but it also helped lower labour and real estate costs. By encouraging companies with foreign investments to increase their R&D activities, many are now undertaking strategic projects in field such as advanced manufacturing. That probably helps explain why nine of the top ten global companies established in Ireland are operating in software, pharmaceuticals, and ICT sectors.
Ireland is definitely still one of the most attracting countries for high-value foreign direct investment. In this Getting to Global guide, we will guide you through the process of reaching Ireland’s consumers, successfully making sales on ecommerce channels, and getting your products to reach the desired consumers.