Your export guide to

Don't Miss the Rising Sun

A small island in East Asia holding one of the highest purchasing power of the planet: Welcome to Japan, the world’s third-largest economy. With more than 5% of the world GDP and well-advanced technology and manufacturing-related industries, the country plays a leading role in the global economy. Foreign investors in Japan benefit from a cost-competitive and business-friendly environment with a large and sophisticated consumer economy.

In 2011, Japan was hit by a devastating earthquake and a tsunami, causing a lot of concerns related to the damaged to the Fukushima Daiichi nuclear power plant. This series of events greatly affected future foreign investments, but the reconstruction did not impact the economy as much as expected thanks to surplus of savings. Japan still presents some challenges for foreign investors, such as language barriers, difficult labour practices, and over regulation in some sectors. But its appeal is still very strong, and for good reasons. The country is stable, with a strong intellectual property protection, and a strategic location for investors interested in the Asian market.

Japan is the perfect market for investors looking for long-term benefits. In this Getting to Global guide, we will guide you through the process of reaching Japan’s consumers, successfully making sales on ecommerce channels, and getting your products to reach the desired consumers.


127 million


$1,858.9 billion

Ease of doing business index


Household income


Learn how to get ready to sell your products to Japan