Malaysia became an independent state only in 1957, and it has since then shown a tremendous economic capacity. The country is a member of the Commonwealth and it has kept an Anglo-Saxon blueprint, making it an attractive investment destination. Located in South East Asia, the country also benefits from a robust economy, a multiethnic, multicultural, and multilingual population, a supportive and pro-business government, and a relatively open and newly industrialized market economy.
Malaysia’s workforce is high-skilled, English-speaking, they have in average more Facebook friends than anybody else, and the general population’s spending power is steadily growing. Foreign investors should, however, take into account the lack of transparency, the bad ranking in the Corruption Perception index, and problems of online piracy. Restriction in some sectors and red tape regulations can further hindered investment. However, the government has gradually liberalized foreign participation in the Malaysian’s markets, and the country has great investment incentives and significant resources to offer to foreign investors.
In this Getting to Global guide, we will guide you through the process of reaching Malaysia’s consumers, successfully making sales on ecommerce channels, and getting your products to reach the desired consumers.