Aside from being the tallest in average, Dutch can also brag from having one of the most effective governments in the world. A stable and vibrant democracy, also recognized for being one of the most open economies in the world, the Netherlands is a key center within the global business network. More than half of the EU’s population lives within a 500-kilometer radius of Rotterdam, also home of the largest port of Europe (in terms of volume anyway).
The Netherlands’s strategic commercial and geographical location gives it access to more than 500 million consumers. Despite the high labour cost, some limitation in terms of domestic markets and a complicated legislation system, the country can still rely on highly developed communication and transport infrastructure, a fair and transparent legal system, a well-developed financial system focused on global financial markets and trends, and an open culture focused on entrepreneurship and innovation.
On top of everything else, the Netherlands also enjoys an excellent ICT connectivity and an internationally oriented, skilled, productive, and multilingual labour force. In this Getting to Global guide, we will guide you through the process of reaching the Netherlands’s consumers, successfully making sales on ecommerce channels, and getting your products to reach the desired consumers.