New Zealand is a country far, far away, with a quite limited market (no wonder, with only 5% of its population being human). But let’s look on the bright side: its isolated geographical location also means an easier access to the Pacific Island market, and its size makes it an excellent trial market for companies who want to test new products. More importantly, New Zealand relies heavily on international trade and the free-market economic reforms put in place in the 1980s have removed many barriers to imports, end most subsidies, and helped implement rules designed to encourage productive foreign investment.
New Zealand has one of the most open market economies in the world, delivering key benefits to investors including transparent regulations and a low-rate tax regime for long-term investors. Its taxation system is business-friendly for foreign investments, but also R&D and capital development. The country has a stable political and economic environment, low level of corruption, modern infrastructure, and a highly educated and multi-skilled workforce.
In this Getting to Global guide, we will guide you through the process of reaching New Zealand’s consumers, successfully making sales on ecommerce channels, and getting your products to reach the desired consumers.