The highest percentages of online shopping adoption is taking place with teenagers and people in their twenties. These demographics typically have lower disposable income than people in their 30s, 40s and 50s and therefore the impact is yet to be truly felt.

Social Media

Most New Zealand organizations have a social media presence – social media is a phenomenon in New Zealand. Facebook is the most popular social media forum, and within Facebook, FMCG Food, Retail, Services, Fashion and Beverages are the top industry sectors. The top Facebook and Twitter brand is Air New Zealand.

Major Shopping categories

Travel is the lead eCommerce purchase. Other popular online purchases include women’s and men’s clothing, entertainment, fast food, books/eBooks, and music downloads.

Major Retail Holidays

The lead-up to Christmas is the busiest period for local online shoppers. Christmas-day uploads on TradeMe (unwanted gifts), Boxing Day (December 26) and Valentine’s Day (February 14) are also major “buying holidays.”

Singles Day (11/11) is gaining more recognition in New Zealand. A few New Zealand companies are actively using live streaming technology and social media to achieve marketing success on China’s Singles Day.


4.7 million

Median Age:


Internet Use:

88.5% (22nd)

Most Popular Social Network:

Facebook (2.9M users)