eCommerce & Technology

Preferred Payment Methods

76% of shoppers used mobile payments when shopping online, and a further 33% used prepaid cards. Credit cards were also used online accounting for 17% of purchases.

Mobile Appetite

Smartphone penetration is 54% and is projected to grow to 62% by 2021. 90% of online shoppers in Slovakia shop online via desktop. 4% of shoppers make purchases via smartphone, and 3% made their most recent purchase via tablet.

Customer experience

Consumers in Slovakia do not use loans to finance their shopping needs as is the habit in most Western economies, which is why stable incomes are essential to local consumers.

Mobiles Payments

Online payments from mobile phones are not very popular as consumers rely more on other mobile devices, such as tablets. The ability to pay with smartphones in selected stores will be available in Slovakia only from mid-2013.

Most Popular Social Network:

Facebook (2.4M users)

Most Popular Payment Method:

Mobile Payments (76%)

Largest eCommerce Website: