The typical online shopper Is 25-49 years old (35-49 year olds in particular), lives in urban areas and works full-time, is university educated, comes from a medium to high professional social class. It’s also worth mentioning that the Spanish love freebies: it doesn’t matter what it is, as long as it’s free, they will love it.
Home furnishings are a popular choice for overseas purchasing, followed by clothing and footwear.[14
One of the the biggest online shopping days in Spain is Cyber Monday. iPad Sunday is a new phenomenon that describes the peak shopping time occurring on Sunday, usually between 6pm-7pm.