Direct Link is a fully-owned subsidiary of PostNord, the merged Swedish and Danish post offices, offering a gateway to the Nordics through customised B2C delivery and distribution solutions. It can reach 100% of addresses in all four Nordic countries and o ers a choice of options with light goods directly to the customer’s mailbox, a collection point or home delivery with a ‘leave in safe place’ option.

Direct Link operates facilities in the UK, Germany, US, Hong Kong, Singapore and Australia providing services with the following transit times (subject to point of origin):

• Merchandise Mail – untracked items up to 2 kilos – 3 to 5-day delivery

• Merchandise Mail Plus – fully tracked up to 30 kilos – 3 to 5-day delivery

• MyPack – fully tracked with SMS & email noti cation – 2 to 6-day delivery for items between 0-20 kilos with insurance and integrated returns

• Merchandise Mail Returns – packages up to 2 kilos

In addition to using the local postal service provider as the nal delivery agent, retailers will be able to access services through their own domestic postal providers.

Global carriers

There are a number of global carriers able to provide collection, distribution and delivery into the Nordics (using their own operations or local partners). The main ones are:

UPS - Offers a range of services and delivery times to the Nordics subject to country of origin and the specific destination

• UPS Express Plus – 1 to 2 business days delivery by 09:00

• UPS Express – 1 to 2 business days delivery by 12:00 noon

The example service times above are from the UK.

• UPS Express Saver – 1 to 2 business days delivery by end of day

• UPS Standard – 3 to 5 business days delivery during the day

Fed Ex – Offers two main services to the Nordics with delivery times subject to country of origin and the specific destination:

• International Priority – 1 to 3 business days

• International Economy – 2 to 5 days

DHL – Offers one main service option, namely – Export Express Worldwide – guaranteed delivery by the end of the next possible working day. As an example, from the UK to the Nordics this will typically be the next working day subject to the exact delivery address.

TNT – Offers a range of international services to the Nordics starting from next day by 09:00 subject to country of origin and the specific destination. As an example, from the UK:

• 09:00 Express – Denmark

• 10:00 Express – Denmark and Sweden

• 12:00 Express – Norway and Sweden

• Express – Next day – all countries

• TNT does not offer its lower cost day-defined Economy Express service from the UK to the Nordics

DPD – DPD is particularly of note in the Nordic market because PostNord (the postal service provider for Sweden and Denmark) is a strategic partner and its delivery partner in all four countries. It offers a range of service options to the Nordics with the examples below showing transit times from the UK in business days:

In respect of e-retail deliveries perhaps the two most interesting services are:

• DPD Classic which includes DPD Predict, a pre- delivery advice notification which is a service feature generally welcomed by online shoppers

• DPD Direct which is DPD’s own branded direct access solution (see section – Direct access) offering lower cost consignment + kilo rate pricing, customs clearance, tracking and a returns service for unwanted items.[6]


PostNord was formed as a merger between Post Danmark (Denmark) and Posten AB (Swedish Post) and now provides domestic ecommerce delivery services.

• Standard – a next-day collection service where the customer is noti ed by SMS or letter that the parcel is available for collection

• Home Parcel / Hempaket – a tracked, home delivery service where the customer is contacted the next working day a er despatch to nominate a delivery day and 2 to 3-hour timeslot. A 17:00 – 21:00 evening option is also available in some areas.

• Express Parcel – a next-day delivery service by 10:00 with a collection option available

Import Duties

The delivery operator selected will be able to provide full details and advice on the necessary documentation and processes and some can go further by pre-clearing orders while the goods are in-transit or at the start of their journey using a consumer duty paid process. This can be done using the HTS code assigned to each product category and can reduce delivery times and remove a potential barrier of having the goods held when they arrive in country. Retailers are therefore advised to specifically ask what their chosen delivery partner can do to facilitate customs clearance and duty calculation / collection



Fyndiq AB is a Swedish fast-growing ecommerce company that, since its inception in 2010, established links with over 1,500 traders who together sell over 500,000 products in categories such as fashion, baby, beauty & health, electronics, sports & leisure, entertainment, mobile & tablet PCs, home etc.[9]


The Swedish CDON Marketplace has over 2 million active users and sells products from other merchants as well as its own inventory.


Tradera (eBay) Tradera.com is one of the leading online commerce services in Sweden, with over 2.5 million members and stores, 1.3 million visitors per week and over one million listings. Although Tradera welcomes members from all over the world, most are Swedish


9.9 million


$514.5 billion

OECD Risk Score: