Switzerland: The country which gave us the watch. No wonder it became one of the most advanced countries for R&D, resulting in a high level of technological innovation and the highest global per capita spending on IT products. This makes Switzerland a great testing market for new high technology and high-end products. Generally speaking, the country’s economy is mature, diverse, and extremely competitive. Foreign investors in Switzerland benefit from its economic and political stability, its strategic location, with an easy access to markets in Europe, Africa, and the Middle East, excellent public infrastructure, a transparent and fair legal system, and a business-friendly legal and regulatory environment.
The Swiss market is a really competitive one, but investors ready to tackle it will find there one of the world’s highest purchasing power, with a highly skilled, educated, and productive workforce. Each canton (the Swiss equivalent of a state) set their own foreign investment attraction policies, and many of them offer tax exemption to new companies. Some go as far as to abolish taxes for new firms for a period of up to ten years.
In this Getting to Global guide, we will guide you through the process of reaching Switzerland’s consumers, successfully making sales on e-commerce channels, and getting your products to reach the desired consumers.