eCommerce & Technology

Domestic and preferred card schemes

95% of customers have made online payments in Switzerland using Payment Against invoice, with 65% making payments using credit cards. Paypal, eFinance, Cash on Collection and bank transfer methods like SOFORT are all popular alternate payment types online

Import Duties

More males than females use smartphones and tablets for online services in Switzerland: 69% versus 61%. Another study suggests that 55% of the Swiss surveyed is a smartphone user of which 9% uses this device weekly for online shopping.

Alternative Payment Methods

According to information from Netcomm Suisse, consumers in Switzerland prefer paying with PayPal (43 percent), credit card (40 percent) and cash on delivery (39 percent)

Other Payments Methods

Other popular payment methods in Switzerland are online bank transfer, prepaid or rechargeable credit card, post-office issues cheque, Sofort/direct bank transfer, payment in-store after reserving online and bank transfer in branch

Digital Invoicing

The majority of Swiss consumers, almost nine in ten, prefer to pay by invoice. Nearly 10% of all orders are done with mobile devices.

The study also shows that 85% of orders were being placed via internet (of which 10% took place by mobile devices), the remaining 15% comes from telephone and post orders. Swiss consumers like to pay by invoice (88%), while payment by credit card is being favored by only 7% of the respondents.

Customer Experience

Ultimately, providing an exceptional customer experience will encourage Swiss shoppers to place orders with your business. An ‘appropriate payment process’ is valued by 91% of shoppers, while shop certification is seen as a trustworthy necessity for 82% of respondents

Payments regulation

From the perspective of banking regulation, electronic and mobile payment systems based on traditional credit and debit card schemes basically present the same issues as the card schemes they are based on. This means that the client money accounts of any processing agents or other service providers that are involved in the flow of funds must be structured as settlement accounts in the meaning of art. 5 para. 3 lit. c BankO in order to avoid a quali cation as deposit-taking from the public and a potential banking license requirement for such service providers (to the extent they are not already licensed as banks). Other options are a default guarantee for such accounts granted by a Swiss bank or structuring the service provider’s activity as purely cross-border from abroad into Switzerland. The proposed new FinTech regulation will offer more ex- ibility, e.g., by extending the maximum holding period for funds in settlement accounts to 60 days, as further discussed in section II.6 above. Where payment solutions can be linked to traditional bank accounts, these have to be maintained by regulat- ed banks that are authorized to hold deposits.

Local Entities

Amongst the largest payment methods in the country, the most trusted local payment method, PostFinance, has become a payment mainstay in Swiss ecommerce sites, with 11,000 merchants offering PostFinance at checkout. HiPay is pleased to announce our recent integration of PostFinance as a payment method in our Enterprise platform. Created by the national mail service in Switzerland PostFinance can be used by all PostFinance card holders as well as all clients with a PostFinance E-finance account. With the integration of PostFinance in our Enterprise service, our merchants now have access to 4.6 million potential new customers

Mobiles Payments

86% of online shoppers used a desktop/laptop to make their most recent purchase, with 7% using a tablet and just 5% using a smartphone

Most Popular Social Network:

Facebook (3.7M users)

Most Popular Payment Method:

Paypal (43%)

Largest eCommerce Website: