Turkey is a commercial hub with an easy access to more than 1.5 billion customers in Eurasia, Africa, Europe, and the Middle East. Turkey’s movement towards the European Union has helped the establishment of European-standard regulations, even though the bureaucracy can still be burdensome to navigate. Still, new initiatives to meet EU standards have made it a more business-friendly environment, with promising immediate and long-term opportunities for international firms.
From Atatürk Airport, in Istanbul, travelers can fly to just about everywhere in the world. That might explain how Saint Nicholas, born in Turkey, became the most efficient traveler in history… And once you get there, you have access to two of the biggest cities in the world (in terms of GDP), Istanbul and Ankara, with a growing, consumption-oriented middle class, and a youthful population. Exportes interested in Turkey should, however, take into consideration the political instability. Since the attempted coup of 2016, Turkey has renewed is State of Emergency period for six times in a row.
Be that as it may, more than a thousand American firms are operating with success in Turkey, and over 50 of them have established regional headquarters there. You want to be one of them? In this Getting to Global guide, we will guide you through the process of reaching Turkey’s consumers, successfully making sales on e-commerce channels, and getting your products to reach the desired consumers.