Online shoppers are split evenly between men and women in a number of age groups. Surprisingly, men under the age of 55 outnumber their female counterparts in every age group, with a particularly large number of male shoppers concentrated in the 25-34 year old age group, representing 6.9 million shoppers. This trend is set to continue into 2020, with new shoppers similarly spread across gender and age groups.

Social Media

Turkey’s Social Media usage has grown consistently in recent years, with further growth projected by 2021. User penetration is currently at almost 41% and it’s expected to reach 53% by 2020. Popular networks include Facebook, Whatsapp and Twitter.

Major Shopping Categories

Total eCommerce revenue across all product categories is 6.9 billion USD, expected to reach 11.5 billion USD by 2020. Electronics leads the charge, generating 2.7 billion USD market share. Fashion and Furniture follow, both accounting for 1.4 billion USD market share. By 2020, Electronics will remain the leading product category, valued at 3.9 billion USD and ahead of Fashion and Furniture which will both almost reach 2.5 billion USD

Major retail Holidays

Any special day is an excuse to launch special campaigns and/or discounts. You’ll see special sales appear for New Year, Mother’s Day, Valentine’s Day and the eves of religious days


79.5 million

Median Age:


Internet Use:

58.4% (95th)

Most Popular Social Network:

Facebook (56.1M users)